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IPC Principal demonstrates your commitment and mastery of today's best practices for insights, market research, and analytics work.
Requirements to apply:
3 years of industry experience - Verified via your linkedIn Profile submitted on the application
By submitting your application you agree to adhere to IA's Code of Standards & Ethics
The following programs are approved for the exam exemption:
The IPC exam is a non-disclosed examination, which means that current exam questions and answers will not be published or divulged. Exam topics and/or format are subject to change as approved by the Insights Association Careers & Professional Development Committee.
The IPC exam is a self-study exam and does not require a prescribed curriculum. Candidates may choose their own method of preparing for the exam.
To prepare for the exam, review the learning objectives from the MRCBOK (Market Research Core Body of Knowledge). For further reference, you can review the textbook Marketing Research: An Applied Orientation (7th edition)  by Naresh K. Malhotra.
The Market Research Core Body of Knowledge (MRCBOK™) is the updated industry consensus on what market research and insights professionals regard as the required fundamentals for research education. Mastering the MRCBOK is one possible path to earning certification in the United States, Canada, or Australia.
Self-study exam based on all 13 MRCBOK™ topics
100 Multiple Choice questions
Approved applicants have 4 hours to complete the exam
A score of 70% or higher is needed to pass. One retake is included with the application fee.
No hard-copy or online materials may be referenced during the exam.
Link to the exam is sent out once your application has been approved. When you are ready, you can login at anytime to take your exam.
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.