• Agenda

Conference Program

Thursday, September 29

9:30 - 10:30 am: Welcome Breakfast
  • Premier Elevate and Ignite Sponsored by Ovation MR
  • WiFi Sponsored by Nuance
10:30 - 10:40 am: Welcome Day 1

Opening remarks

10:40 - 11:30 am: Little Fish, Big Pond: How Human Centered Design Saved an Introverted Researcher

Presenter: Christina McCluskey, Marketing Research & Insights Sr. Manager, Starbucks

11:30 am - 12:20 pm: Let Me Upgrade U: Elevating Survey Design through Inclusive & Diverse Teams

Presenter: Sequoyah Glenn, Founder, Black Marketers Group

12:20-12:35pm: Meet South Central Insights Association Board Members/Student

Introduce Student Sponsorship made by UTA MSMR

12:35-1:35pm: Lunch

Sponsored by CCR

1:35-2:25 PM: Inclusive Research: Unveiling the truths of Latino Consumers

Presenter: Isabel Aneyba, Qualitative Research Director & UX Research Lead, COMARKA Research

3:00 - 3:50 pm: The Semiotics and the Psychology of Privacy Concerns. A Thought-Leadership Study.

Presenter: David Evans, Sr. Research Manager, Microsoft

3:50-4:40 pm: Approach Problem Solving like a Magician

Presenter: Magician David Corsaro, Client Director, MetrixLab

4:40-4:55pm: Closing Remarks
4:55-5:45 pm: Networking and Welcome Remarks
5:45 - 6:00 pm: Announcement Sponsored by Toluna

Sponsored by Toluna

6:00 - 7:00 pm: Networking

Friday, September 30

8:30-9:15 am: Welcome Breakfast

Welcome Breakfast

9:15-9:30 am: Welcome Day 2

Welcome remarks for Day 2

9:30-10;10 am: The River and the Road: A Perspective on (Sometimes Surprising) Career Paths

Presenter: Danielle Blugrind, Senior Consumer Insights Manager, ROKU

10:10-10:50: Getting Out of the Weeds: Lessons Learned from Cannabis Consumer Research

Presenter: Mike Luce, President & Co-Founder, High Yield Insights

10:50-11:05: Refreshment Break - Sponsored by Ironwood Insights

Sponsored by Ironwood Insights

11:05-11:45 am: Connecting with the LGBTQ Community Post-Pride

Presenter: LaShawn McGhee, CEO, REVRY TV

11:45 am - 12:15 pm: We're In Research Too - Podcast


  • Tron Smith, Director of Diversity & Inclusion, South Central Insights Association Chapter
  • Kelly Kitchens, President, South Central Insights Association Chapter
12:15-1:15 pm: Closing Lunch & Charity Raffle - Sponsored by Research Results

Donations go to Alzheimer's Association — Sponsored by Research Results Raffle


Thank You to Our Conference Sponsors

If your firm is interested in supporting this annual event, please email Bethany.moffett@veylinx.com. A variety of sponsorship levels are available.





Thank You to Our Annual Sponsors