IDEA Forum - August 9-10, Virtual

August 9-10, Virtual Event

IDEA Forum 2022

The IDEA Forum will be an occasion for understanding, inspiration, and action as together we address deficient diversity and inclusion in the insights profession and the populations it researches.

Sessions will focus on actions that can be taken to improve gender, racial, and ethnic diversity within insights agencies and corporate insights departments and methods, policies, and practices that mitigate bias and ensure truly representative research and analytics work.


    Building a common
    & current lexicon


    Expanding a representation of marginalized groups


    Supporting education & career advancement


    Cultural competency


    Sampling & holistic insights

Corporate Researcher
Professional Package


IA Member




Student, Educator & Seeking Employment





IDEAtor Founders


The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.