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Kai Fuentes

 

Kai Fuentes

President and Founder of Ebony Marketing Systems, Inc. 

Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. (EMS) a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need as well as an opportunity to develop a niche within the marketing research arena in the area of multicultural research. She has over 20-years’ experience in qualitative and quantitative research studies which gives projects a broad perspective on multicultural issues, from music to automobile research. Ms. Fuentes brings insights to the qualitative research arena, which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. Under her leadership, EMS issued “Quick Guide: Understanding Black Americans” to assist markets and marketers in ‘authentically connecting with the Black community” and followed that with the much anticipated “Quick Guide to the Latino Community.” Kai has extensive experience using the latest survey query techniques and data collection instruments that are used to measure both qualitative and quantitative data output. NYNJ Purchasing Council gave Ms. Fuentes an award for top business leaders in New York City;she was also written in Madam Noir as a best business entrepreneur. She is a sought-after presenter for multicultural market research. With a background in Social Work, Ms. Fuentes runs her firm with compassion and integrity.