President and Founder of Research Narrative
Kerry Edelstein is the President and Founder of Research Narrative, a market research & insights advisory agency specializing in media, entertainment, digital technology, mobile/wireless, and communication. Kerry has advised dozens of renowned brands - including Netflix, YouTube, Amazon Studios, NPR, Verizon, Discovery, and Viacom. A 25-year veteran of the research industry, she leads her team to create innovative and rigorous research designs and is a trusted advisor on topics ranging from audience and brand strategy to content development and on-air talent cultivation. Kerry believes strongly that “all research should be multicultural research” and is the co-founder of The Multicultural Insights Collective (“MIC”), a diverse consortia of research leaders who collaborate on ambitious studies that inform DEI and multicultural initiatives.
A passionate advocate for the intersection of methodological rigor, impactful insights, and engaging storytelling, Kerry has led workshops on insights storytelling for QRCA, ESOMAR, and The ARF. In collaboration with InnovateMR and The Insights Association, she is also the co-author of two studies on the future of data privacy in America. She launched and curates The THINKerry, a series of blogs and podcasts showcasing the intersection of research insight and business impact.
Previously, Kerry was Vice President of Research & Analytics for Joost Media, Vice President of Research at media research and consulting firm SmithGeiger, and co-founder of filmBUZZ, a market research firm serving the independent film community. She began her career as an education researcher at Harris Interactive, where she helped pioneer internet-based market research methods.
A lifelong champion of arts education, Kerry served for six years on the Board of Directors for CHAMPS Charter High School, a media & performing arts high school in Los Angeles. As Secretary and then Vice President of the Board, she led the board's diversity & inclusion and strategic planning initiatives. She holds an MBA from the UCLA Anderson School of Management and a B.S. in Biometry and Statistics from Cornell University.