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Insights have no borders. And with each new day, communication becomes easier and access to people, ideas and markets improves. For anyone pursing insights with a willingness to see beyond yesterday’s boundaries, opportunities are limitless.
You are part of a community of marketing researchers, data analysts and other insights leaders who strive for excellence and for whom this pursuit is a business, career and passion. This interest also makes you and your company the curators of a scientific and artistic tradition, and advocates for quality, integrity and the commitment to standards and ethics essential to the growth of the insights industry and profession.
For Canadians, the Insights Association offers the resources of an established and growing industry organization with decades of expertise embodied in an attentive full-time staff and respected volunteer Board of Directors and Committee members.
The Insights Association is equipped and prepared today to fulfill the most pressing needs of Canadians as defined by Canadians who work within this community each day, and is ready to customize and develop new services unique to Canada.
The membership of the Canadian Chapter includes insights leaders from across Canada. The chapters mission is to protect, expand and advance the business and practice of marketing research, intelligence and data analytics/science through member benefits tailored to Canadian insights companies and professionals.
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When: June 8th, 2022
Time: 4:00-5:00pm ET
Our field is called ‘Consumer Insights’ and we’re the ‘Insights Association’ – yet, if you ask 10 people what an insight is, you’ll get 10 different answer. This lack of a common definition can make it difficult for Suppliers to deliver what Clients are looking for, and for Clients when trying to deliver solutions for their business partners.
In this session, we’ll unpack and discuss how individuals in different industries define what an insight is and how to truly add value and transform data into insight. This session will feature a moderated panel of industry experts followed by a time of Q&A.