Executive in Residence: Michigan State University
Michael Brereton is a leader in the global marketing research industry. He has a passion for understanding, and playing a leadership role in, the transformation of the marketing research and decision intelligence space. In 2014 he retired from Maritz Research after eleven years as CEO. Maritz was ranked in the AMA Gold findings as the 12th largest marketing research firm in the United States and 18th globally. Michael has since joined the faculty of Michigan State University’s Eli Broad Graduate School of Management where he is Executive in Residence and teaches in the Master of Science in Marketing Research Program. In this role he has launched the Research Transformed Collaborative, an initiative to fuse industry and academic thought leadership in understanding the rapidly evolving marketing research and decision intelligence space. Michael also operates a private consulting practice through which he advises firms on business strategy related to business transformation in the marketing insights industry. He has contributed substantially to the commercial and academic advancement of the marketing research discipline, and is a regular contributor to industry trade journals. Michael received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio.