U.S. Insights & Analytics Market Growth Tops 16%

THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

Lists Revealed: Top 50 Insights and Analytics Companies;
Top 30 Market Research Agencies

Members Must Log In to Download for Free

The U.S. Insights & Analytics Market & Top 50 Report

Each year, the size and annual growth rate of the U.S. Insights & Analytics market is established with this data. The Top 50 Report has a 48-year history and is published by the Insights Association, in partnership with Michigan State University, Outsell, Inc., and ESOMAR. The market scope of this year’s Top 50 Report was expanded to more completely represent the broader Insights & Analytics industry. For the first time, this year’s report features an investment summary from Cambiar and an industry overview from Michigan State University. Also included is a list (ranked by 2021 U.S. revenue) of the Top 50 Insights & Analytics companies; and a Top 30 list of IA member market research firms. This is a report your company will want to be a part of, and that our colleagues will turn to repeatedly as they analyze their business and the industry.

“The exceptional growth Insights & Analytics experienced in 2021 proves that our profession is evolving to meet the demands of today’s decision-makers. Insights strengthened its voice in boardrooms as companies require decisions based on a wide range of information quickly collected, analyzed, and placed into action. Innovations and advances across our industry continue to support these trends, and as a result, we’ve been rewarded with significant growth,” .

Melanie Courtright, CEO of the Insights Association.

All segments of the Insights & Analytics industry contributed to this year’s exceptional growth.

Six of the eight segments posted double-digit gains in 2021:

+34%

Self-Service Platforms

+30%

Digital Data and Analytics

+30%

Social Listening & Communities

+28%

Enterprise Feedback Management

+21%

Sample Providers

+14%

Industry Reports & Research

Bouncing back from a 2% contraction in 2020, the Established Market Research sector also grew

+6.5%

Authored this year by Michael Brereton, Executive in Residence, Department of Marketing at the Michigan State University’s Eli Broad College of Business with the Master of Science in Marketing Research Program at Michigan State University, the Top 50 Report has a 48-year history and is published by the Insights Association, in partnership with Outsell, Inc., and ESOMAR.

This year's report also includes a feature article on investment in the industry by Simon Chadwick, founder of Cambiar.

U.S. Insights & Analytics Market Growth Tops 16%


THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

Members Must Log In to Download for Free