Behaviorally (Formerly PRS), a global behavioral insights consultancy, is pleased to welcome Stephen Dexter as Senior Director, Market Development. Based in Singapore, Stephen brings with him over 15 years of experience in the research industry and will be focused on the expansion of services to help facilitate client growth in the broader Asia region.

The recently re-branded company, Behaviorally, is the leading global consultancy driving growth across the shopper innovation process with their digital-first approach, using a unique behavioral framework to leverage decades of global category expertise, defining, and diagnosing the factors that influence consumer behavior.

Prior to joining Behaviorally, Stephen held director roles at Ipsos, ENGAGE as well as research roles at PwC Research, ORC International, and Thomson Reuters. He most recently served as a director at Branding Science Group.

Behaviorally’s Managing Director of Asia, Nichole Gu said about the appointment, “We are pleased to welcome Stephen to the growing global Behaviorally team. His expertise and consultative experience understanding the unique challenges brands face in the rapidly evolving retail and commerce environment in Asia positions him perfect to join our team and support our client base here in Asia. We look forward to his contributions to Behaviorally in our region.”