Behaviorally (Formerly PRS), a global behavioral insights consultancy, further expands its European presence with the announcement today of Kai Virtanen joining the team as Vice President, Market Development, Europe. Based in London, Virtanen brings with him over 20 years of experience in the research industry in responsibilities that have included global key account management, insight-based consultancy, business development, and service/product development.

The recently re-branded company, Behaviorally (formerly PRS), is the leading global consultancy and digital partner, helping clients drive growth across the entire shopper innovation process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of global category expertise to define and diagnose the factors that influence consumer behavior.

Prior to joining Behaviorally, Virtanen held roles at YouGov, and for 17 years at Kantar, including 9 years in the Europanel division, supporting some of the world’s largest FMCG brands.

Behaviorally’s Managing Director Europe, Inna Merenkova said of Virtanen’s appointment, “We are pleased to welcome Kai to our growing European team. His extensive experience supporting brands that run the spectrum of consumer products, and his understanding of the impact of the digital retail revolution on shopper insights made him a perfect candidate to round out the group supporting our clients’ efforts to drive shopper growth. We are thrilled to have him join and contribute to the Behaviorally strategic vision in the region.”

Commenting on joining the company, Virtanen said, “At a time when all brands and companies are looking to understand the new normal for their shoppers, it feels great to be joining a company that has such an impressive track-record defining and diagnosing the solutions to address shopper challenges. Even after two decades of working in the industry, Behaviorally still managed to impress me with their unique combination of behavioural science based domain expertise, underpinned by a future-proof digital-first approach. I am thrilled be able to deliver Behaviorally solutions that will help clients navigate evolving shopping behaviours and win in a new era in digital retail.”