Escalent is honored to share the recognition of Chad King, Heather Mitchell, Rebecca Bretz, Kat Waller, Angela Burns, Breanne Armstrong and Hasan Elsadig as winners of the 2021 ARF (Advertising Research Foundation) Great Mind Awards Future Forward Award. ARF recognized this team for its groundbreaking study, executed with Merrill, which systematically uncovered and measured gender bias in investing relationships.

The award honors the Escalent team for its achievement using innovation to unlock insights about consumer or business trends and reflects Escalent’s thought leadership, expertise and industry-leading solutions. In their commitment to creating a better financial future for women, Merrill came to Escalent to uncover what unconscious gender bias still exists in wealth management and to help drive meaningful change across the industry. The breakthrough study, Seeing the Unseen: The role gender plays in wealth management, sheds light on the role gender plays in financial advisor-client relationships.

“We are so proud of this team’s achievement,” said Melissa Sauter, CEO of Escalent. “They used deep industry expertise to build a truly innovative research study, and their approach pushed the boundaries of research techniques and uncovered incredibly valuable insights for our client and the financial services industry.”

The ARF Great Mind Awards honor and celebrate leaders across the advertising and marketing research industry, shining a light on rising stars, research innovators, data-driven marketers and industry legends.