The Insights Association recently urged the Senate Homeland Security and Governmental Affairs Committee to approve Robert Santos' nomination to lead the U.S. Census Bureau. The leading nonprofit trade association for the market research and data analytics industry joined with 33 other national and state organizations in academia, research and activism in sending a letter on July 14, 2021 in recommendation of Santos.

“As a long-time user of Census data and respected member of the Census stakeholder community, Santos is an outstanding nominee for director. He brings the expertise, stakeholder support, and leadership skills needed to lead the largest federal statistical agency. His expertise—which includes quantitative and qualitative research design, sampling, survey operations, and statistical analysis—matches well with the work of the census, especially in the bureau’s work to reach hard-to-count populations such as communities of color.”

While currently vice president and chief methodologist at the Urban Institute, Santos has also held executive-level positions at the University of Michigan Survey Research Center and NORC. He is also current president of the American Statistical Association, and a past president of AAPOR and the Washington Statistical Society.

Santos’ nomination was the subject of a mostly-positive hearing in committee on July 15. As he noted in his opening statement, he understands “the importance of data quality and the role of the Census Bureau in providing critical information to nurture our Democracy, to inform our people, and to promote our great economy. The Census Bureau provides the data that weaves us all together to form a more perfect union.”