Members of the Canadian insights community seeking a collaborative and inclusive forum are welcome to join the newly formed Canadian Council of the Insights Association. The Council launches with an active member base and a diverse and representative Board of trusted insights community leaders. The Council already has developed several initiatives and hosted a successful CEO Summit in Toronto in May.  

“‘Creating Competitive Advantage’ – the Insights Association’s new tagline – is just what the Council will do for each member, providing services and support for them to thrive in and shape an evolving industry and drive business impact,” commented Scott Megginson, President, Insights Division, Kantar Canada, and Chair of the Council’s Board.  

The Canadian Council will help move the industry forward through various means, including:

  • As a source of expert, objective education for those at all career stages via webinars, conferences and workshops
  • Providing forums, both online and in person for networking, mentoring and sharing new ideas, experiences, advice and recommendations 
  • Celebrating the success of members and the industry in partnership with other associations

“This is an approachable, collegial group which shares a common passion of developing our expertise and shaping our industry,” added Alyssa Rodrigo, director of insights at AB InBev in Toronto and Board vice chair. “We’re excited to grow our community with forward-thinking businesspeople who are passionate and agile, and striving to collaborate and propel themselves and the insights industry forward.”

“May’s CEO Summit in Toronto showcased our values as innovators in insights and data analytics,” added Megginson. “It was impressive how transparent and collaborative the participants were. It was a great start for us, with future opportunities for a good balance of users, tech, and insights-based attendees,” Megginson added.

New members of the Insights Association based in Canada are automatically members of the Canadian Council. All members of the association are required to follow the IA Code of Standards and Ethics for Marketing Research and Data Analytics.

The Insights Association created the Canadian Advisory Council, the 9th standing committee of the Insights Association, in January; those serving on it are members of the committee and constitute the Canadian Council Board. The activities of the Insights Association in Canada are governed by Canadians. The Council Board is unique in that nearly half of its voting directors are corporate researchers/clients.

Other Canadian Council 2019 initiatives include:

  • Outreach to Canadian Research Insights Council (CRIC) with evolving data privacy regulation being one possible source of collaboration, with partnership on education and networking being another.
  • Establishing an online forum tied exclusively to Canadian members for discussions, announcements, etc.
  • Hosting two pub events in Toronto led by Catie Brooks, Strategy & Insights, McDonald's and Joseph Chen, Insights Lead, Chocolate, North America, Mondelez. The first will be in mid-September, hosted in part to build interest in a new fall conference under development.
  • Curating a new, high-quality Fall conference in Toronto in November led by Raj Manocha, Chief Revenue Officer, Delvinia; President, Methodify.
  • Providing a series of educational webinars led by Bernie Malinoff, President, element 54. “This will be a solid lineup of talent this Fall. These will have global exposure, so it’s a great opportunity,” said Malinoff.

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