Adience, a New York City-based B2B market research agency, continues its strong growth by hiring Sally Watts as an Associate Director.

Sally, who is based in London, brings several years of B2B research and consulting experience from her time working at award-winning agencies Circle Research and Truth Consulting.

“I’m thrilled to welcome Sally to Adience,” says Chris Wells, Managing Director at Adience. “Our recruitment strategy is to find smart people who couple research expertise with a deep understanding of B2B markets. This unique blend is central to our consultancy style approach. Sally’s background in B2B research and consulting make her a perfect fit with the team."