1. You wouldn’t dream of throwing a party without big bowls of peanut M & M’s.
  2. After a movie, a meal, even a religious leader’s sermon, or dare I say, sexual encounter, you encourage your companion(s) to rate the experience on 10-point scale.
  3. When the party’s over, you know more about what motivates each of the guests than anyone else (qual)/you’re ready at a moment’s notice with graphs depicting the demographics of the group with cross tabs of what they drank and how much (quant).
  4. You’ll actually stay on the phone with a market research interviewer through a 25-minute survey.