Research 360°: Health | Wellness | Education

Keynote Speakers

All Speakers

  • Danielle Blugrind – Roku

    Senior Consumer Insights Manager, Roku

    Danielle has spent 20+ years in MRX across pharmaceuticals (Johnson & Johnson), CPG (Mattel), restaurants (Taco Bell), and now tech. Prior to joining Roku, Danielle spent a decade as a research consultant and moderator, working with clients in a variety of industries and helping them build their brands, develop new products, and fully understand the lives and needs of their consumers. She is a passionate advocate of the customer and ensures that their voice is represented and heard in all major corporate decisions.

    • Interview: On-Screen Entertainment in a Post-COVID World

      Wed. August 18, 2021
      2:00 PM to 2:45 PM
      CDT

      The ways in which we become aware of, search for, select, and consume on-screen entertainment have shifted drastically over the past 18 months.

      Please join us for this discussion and gain insight into the COVID-era video consumer. (Which - let's face it - is 100% of us.)

       

  • Katja Cahoon

    Psychotherapist, Yoga & Mindfulness Teacher, Higher Path, Inc.

    Katja Cahoon, LCSW, MBA is a psychotherapist with a previous career in consumer insights. Her passion in life is to empower others to grow, change, and find meaning and joy.

    • Be Kind To Your Nervous System & Your Nervous System Will Be Kind To You: Value The Pause

      Wed. August 18, 2021
      12:05 PM to 12:15 PM
      CDT

      Katja Cahoon, LCSW, MBA is a psychotherapist with a previous career in consumer insights. Her passion in life is to empower others to grow, change, and find meaning and joy. After a successful career in market research focused on understanding why people do what they do, including corporate, consulting, and entrepreneurship, she decided to utilize this learning and understanding to help people feel and perform better. She trained as a psychotherapist and works mainly with executives and other highly accomplished professionals in Silicon Valley, CA. She helps clients with stress, burn-out, anxiety, depression, and how the past impacts how they feel and act today. Katja is also a certified yoga teacher (RYT-200), meditation teacher, and sports nutrition coach. Katja has taught at Williams James College, Stephen's College, spoken at conferences like IIEX, ESOMAR, Insights Association, and has trained companies all over the world.

       
  • Melanie Courtright – Insights Association

    CEO, The Insights Association

    Melanie began serving as CEO of the Insights Association on January 1, 2020.

    Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.

    • Insights Profession Leadership Panel

      Thu. August 19, 2021
      12:05 PM to 12:45 PM
      CDT

      Please join two of our industry's most lauded leaders for an in-depth discussion about health and wellness among insights professionals.

      More details TBA.

  • Dr. Saundra Dalton-Smith

    Physician, Researcher, Author, & Speaker, Dr. Saundra Dalton-Smith

    Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and author. She is an international wellness expert featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, and as a guest on Dr. Oz show. She is the author of numerous books including her new book Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including ground-breaking insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life.

    • Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity

      Wed. August 18, 2021
      1:15 PM to 2:00 PM
      CDT

      If the past 18 months have taught us anything, it's that taking care of our WHOLE selves is critical to our performance at work. 

      Dr. Saundra Dalton-Smith is a board-certified internal medicine physician, a keynote speaker, a work/life integration researcher, and the author of the successful book Sacred Rest.

      In this session, Dr. Dalton-Smith will show us - as high achievers - how to best optimize our time and efforts without sacrificing happiness and relationships; both personally and professionally.

  • Kelly Heatly

    Founder, Heatly Custom Research LLC

    Kelly heads Heatly Custom Research LLC as a consumer insights consultant specializing in qualitative and quali-quant research designed to help clients make sound business decisions. With over 25 years of marketing research experience, Kelly specializes in new product development and optimization; brand positioning and communications; and user experience across a wide variety of industries. She uses creativity and the latest technology to gather insights online, in the moment, and in the environment.

    • Running to the Finish Line through Qualitative Discovery

      Thu. August 19, 2021
      12:55 PM to 1:35 PM
      CDT

      The discovery of what connects users with products and services is the engine that drives the need for research and insights. To understand this connection, brand companies need a well-rounded approach to gathering insights through quantitative and qualitative exploration and discovery.

      In this presentation, Kelly discusses how to harness the power of qualitative research to round out the story and fully understand the emotional connection between users and products. Featuring a case study involving runners and athletic apparel, Kelly will show how various methodologies can be used to fully explore and understand loyalty to specific brands and products. The key is to immerse yourself in the runner’s life in situ, in the moment, in the closet, and on the trails. Rich insights will direct product development and marketing communication efforts all the way to the finish line!

  • Samantha Law - Prose

    Director, UX Research, Prose

    Sam is a User Experience Researcher who has spent her career working in the early stage/startup space, dedicated to helping brands conceptualize and deliver great digital experiences. Sam has spent the last 4 years in the beauty and direct-to-consumer space, building the UX research program at Glossier and is now Director of UX Research at Prose, a custom haircare D2C company.

    • Healthy Roots: Building a Research Practice From the Ground Up

      Thu. August 19, 2021
      1:45 PM to 2:15 PM
      CDT

      In this session, Sam will chat with us about how Prose built a research practice from the ground up to help customers find their healthiest hair.

      She'll talk to us about her industry, teach us about bespoke/customized hair care for the masses, tell us how research fits into the broader organizational design at Prose, and discuss the ways in which Prose uses their toolkit to conduct qualitative, digital, and UX research.

      Interested in learning more about Prose before the event? Check out how Prose is disrupting the hair care industry HERE!

       

  • Kristin Luck - ESOMAR

    Founder & Managing Partner, ScaleHouse

    Kristin Luck is ESOMAR President as well as serving as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth.

    • Insights Profession Leadership Panel

      Thu. August 19, 2021
      12:05 PM to 12:45 PM
      CDT

      Please join two of our industry's most lauded leaders for an in-depth discussion about health and wellness among insights professionals.

      More details TBA.

  • Mara Riemer

    Partner, Brunswick Group

    Mara brings over 15 years of market research, communications and branding experience across a wide range of sectors. She has conducted branding studies, narrative development research, and message testing for major brands including Southwest Airlines, Las Vegas Sands Corp (LVS), Marlboro, Home Shopping Network and The Getty Museum.

    • Day 2 Kickoff

      Thu. August 19, 2021
      12:00 PM to 12:05 PM
      CDT
  • Leslie Willis

    Consumer Insights Lead, Big Fish Games
    • Welcome and Opening Remarks

      Wed. August 18, 2021
      12:00 PM to 12:05 PM
      CDT

      Please join us as our Southwest Chapter President-Elect, Leslie Willis, kicks off our 2021 Educational Forum!