Design for Research: The Power of Collaboration
Gareth Walters, VP & Creative Director, Material
Free to attend for Insights Association and QRCA members, $20 for non - members; recording available after the event.
Too often, Design in the world of Research is considered as a final stage of “clean-up magic”, a means of making the report look “pretty”. Gareth Walters, a VP Creative Director at Material, explores the benefits of embedding Design in the research process, in order to unlock greater potential for success and repeat business.
Re-focus your creative brain in an evening with Gareth Walters, long-time creative director at Material (formerly Greenberg Strategy). Gareth is a designer with a knack for storytelling – whether creating beautiful data designs in PowerPoint, directing talent to bring a persona to life in video, or creating a client report in the form of a graphic novel. Gareth works closely with researchers, designers, and videographers, coaching them to approach their output with a collaborative mindset and, through working together, uncover opportunities that will engage and even entertain clients, giving the work much broader acceptance within their organization.
In our September 23 event, Gareth will share his approach to help researchers partner more effectively with design. He’ll share some tools and tips to unlocking your creative collaboration and allow you to put your ideas to work.
In this session, you will learn…
- How to move beyond “work your magic,” to collaborate more effectively with creatives
- The elements and principles that comprise great design
- The “exploding helicopter” maxim, and how it applies to storytelling