About the Chapter
The Insights Association, Upper Midwest Chapter was the Minnesota/Upper Midwest Chapter of the Insights Association (UMW IA). The Chapter was officially incorporated in 1996 (as part of the Market Research Association) after careful assessment of the needs and desires of the local insights community. Board and program planning meetings take place on the first Wednesday or each month at Fieldwork Edina/ Minneapolis at 8:00 - 9:00 am. Visitors are welcome!
The initiative started with a few local researchers (Darlo Martin, Kathy Dumas, and Carolyn Ruble) who recruited volunteers and formed a chapter steering committee which consisted of Gayle Belkengren, Harold Cook, Beth Fischer, Kathy Fredell, Bev Koser, Randi Luoto, Tom McGoldrick, Judy Opstad, Jane Stegner, and Jean Wallis. Other significant mentions: Tom Quirk, Lisa Denning, Lisa Rae Ruud, Martie Needham, Stuart Rosen, Tammie Frost-Norton, and Lori Laflin. Together, the committee members combined their skills, knowledge, and resources to create a database of researchers in the Twin Cities area. In November 1995 the committee conducted a mail survey to determine if there was a need or an interest in a local MRA Chapter. The results of the study were favorable, and the committee felt inspired to further evaluate the idea of a local chapter.
Today, the Upper Midwest Chapter remains committed to the educational and networking needs of our membership. The Chapter provides event programming throughout the year that takes into consideration the diversity of our marketing insights community. Up to five programming events are planned each year – some events have a broad general audience appeal, others are geared specifically to the niche needs of corporation, suppliers, end-users, qualitative researchers, quantitative researchers, data analytics, etc., and those new to the world of marketing insights, like students or job searchers.
The Upper Midwest Chapter Board meets monthly for the purpose of conducting Chapter business and guiding the activities of the Chapter's sub-committees: Programming, Membership, and Publicity.
We’d love your help as a volunteer.