Andy is the V.P. of Consumer Insights for Flowers Foods which markets iconic brands such as Tastykake, Wonder Bread, Nature’s Own and Dave’s Killer Bread. Prior to Flowers he has worked at Mars, Nabisco and Hershey.
As a member of the ARF, he currently is chairing their Creative Council initiative to help better drive creative excellence through insights. During prior years he has participated in the ARF’s Neuro 1.0 “How Advertising Work” Forum, was a co-chair on the 2014 neuro forum and participated in the initiative on data quality (FOQ 1&2). Andy has also been an Ogilvy advertising judge.
Since 2015 he has been a board member of the NMSBA (Neuromarketing Science & Business Association), a global association for neuromarketing professionals whose mission is to better understand consumer behavior and insights through neuroscience tools.