Hilary lives and breathes research. It's no wonder, then, why she's charged with overseeing all of LRW's research methods, strategies and tactics. She especially loves to collaborate with LRW clients and staff to solve the most challenging business problems in a world of rapidly changing marketing tools and methods. She has spent over half her life designing primary research solutions to meet the custom needs of clients. She joined LRW in 2001 as senior vice president of research methods, and she previously served in research roles at Maritz Research, Los Angeles Times (where she earned a Partnership Award) and M/A/R/C. She holds a master's degree from the University of Georgia and a B.S. in quantitative psychology from UCLA. She hopes the Bruins forgive her for periodically lecturing to USC's MBA students.