Kai is the President and Founder of Ebony Marketing Systems, Inc. EMS is a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need as well as an opportunity to develop a niche within the marketing research arena in the area of multicultural research. Ms. Fuentes has extensive experience in qualitative and quantitative research studies which, has given projects a broad perspective on multicultural consumer issues, from music to automobile research.
Ms. Fuentes brings to the qualitative research arena cultural insights, which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. Kai has extensive experience using the latest survey query techniques and data collection instruments that are used to measure both qualitative and quantitative data output. In 2016 NYNJ Purchasing council gave Ms. Fuentes an award for top business leaders in New York City, she was also written in Madam Noir for best business entrepreneur under 40. With a background in Social Work, Ms. Fuentes runs her firm with compassion and integrity.
Education: BA- College of New Rochelle & MSW-Adelphi University
Training: Riva Training
Associations: Insights Association, Bronx Hispanic Chamber of Commerce, WASC, APPOR