Melina Palmer, host of The Brainy Business Podcast, has dedicated her career to seeking answers to questions like, "Why do people buy?" and "What influences consumer behavior?" for herself and her clients. Melina earned her Master’s in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. She loves to bring innovative practices to organizations and help bring BE concepts from academia into application. At The Brainy Business, Melina works with global corporations and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and making marketing messages “brain friendly” to increase engagement and ROI.