One of the keys in determining how to reach Americans via the phone is how many are only reachable via a cell phone, how many are mostly cell phone, and how many are still landline-locked.
A look back, counting down the Insights Association's top seven advocacy wins from the last decade that helped our marketing research and data analytics industry members create competitive advantage.
Governor Newsom vetoed the Protect Call Center Jobs Act of 2019 (A.B. 1677), which would have penalized California companies that move their call centers out of the country or out of the state.
Oregon S.B. 472 died in committee with the conclusion of Oregon's legislative session at the end of June. This legislation would have prohibited the purchase or sale of a list of telephone numbers to be used for unsolicited calls, including calls for research.
The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research
Seeking to clarify the regulatory distinction between the intent to market and sell to individuals and the dissimilar intent to understand market needs, the Insights Association and AAPOR have filed a petition with the FCC to secure "greater clarity" that will be "critical to restoring a measure of sanity to TCPA litigation."
The Federal Communications Commission (FCC) should require voice service providers and call blocking service providers to check a white list of legitimate dialers before blocking a telephone number, according to comments from a leading research association.
John Busby on click-to-call analytics and mobile travel research
When the success of a project depends on reaching exact quotas, accurate respondent targeting is critical to ensuring that the right constituents, customers and employees are being interviewed, says Allen Porter in Alert! magazine
Call-blocking is already happening, so what can we do about it?