When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. Learn best practices on how to identify trending topics of conversation, find emerging niche areas of the market, and identify which companies are already playing in those market areas.
Using a large beverage company who wanted to analyze trends in the Cannabis-infused beverage category as our example, you’ll learn how to:
- Identify unmet market segments and consumer needs that may represent an opportunity for new products
- Uncover what consumers are really interested in and distinguish between longer-term trends and fads
- Gain competitive intelligence to perform additional research so that the company can find differentiators and track competitors over time