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Better decisions, better world.

The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

Industry leading events. Here's What's next

Charting options, driving growth, shaping outcomes. IA members make a difference.

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Ignite: AI

Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest GenAI tools.

Ignite: Your Brand

A one-day forum where corporate researchers and brand-side insights leaders can connect with and learn from their peers in an environment that supports candid conversations.

2026 CEO Summit

There are no sponsors. There are no booths. This event is for you, the senior leadership of the insights industry to learn and grow professionally and personally.

Impact begins with insight. Insight begins with IA.

Press Release: New Brand

We’re excited to share a refreshed brand for the Insights Association — one that reflects not only who we are today, but the future we’re building together as the leading community of data and insights professionals.

CIRQ Announces Certification of Behaviorally

Being certified to this globally recognized standard, the company said, reflects an unwavering focus on providing clients with research they can trust. It reinforces dedication to delivering transparent, consistent, and actionable insights for clients worldwide.

Drive strategic growth in Insights. Lead as IA’s next CEO

The Insights Association is seeking an exceptional leader to serve as our next Chief Executive Officer – someone who will champion the future of the Insights and Analytics community and advance our mission. The ideal candidate will bring at least 15 years of progressive senior leadership experience in insights, market research, data analytics, or related sectors, with a proven record of fostering innovation, growth, and organizational excellence at the CEO, Executive Director, or senior VP level.

You already know our members

The nation's leading businesses and organizations rely on the Insights Association.

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Why should you be a member

Credibility

Our Code of Standards sets the bar on ethical conduct, professionalism, and respect in data collection and analysis.

Advocacy

Protects you in ways you cannot, advocating for your practice and profession all the way to Capitol Hill.

Growth

Membership opens access to a wealth of education, networking, and professional development opportunities.

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