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About Us

About The Insights Association

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). IA protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.

Specifically, the association:

  • Provides government advocacy through legislative, regulatory and judicial means
  • Cares for and improves the industry’s image in the eyes of the media and public
  • Markets the business case for industry products and services to buyers and users
  • Sets and enforces professional standards
  • Establishes and reinforces best practices
  • Helps members grow their businesses, their departments, and themselves as research professionals

Our Mission

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

NOT AN IA MEMBER?

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.