Resource Library

Where Industry Knowledge Meets Practical Guidance.

Resources

Insight. Intelligence. Impact.

Your Hub for Industry Intelligence

As a non-profit dedicated to the health of the industry, IA uniquely provides valuable data, insights, and expert guidance through reports, research, and thought leadership. These resources deliver intelligence on the state of Insights & Analytics, emerging trends, benchmarking data to inform strategic decisions, and forward-looking perspectives on the evolution of the profession.

Reports

How to Ask Sexual Orientation: Working recommendations for an inclusive and sensitive approach

Published: May 2025 | Cost: Free

Summary of Insights Association IDEA (Inclusion, Diversity, Equity & Access) Council's recommendations on asking sexual orientation in research.

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Quantifying "Good" Data Quality: Highlights from the base wave of the Data Quality Benchmarking Initiative

Published: March 2025 | Cost: Free

Shares findings from the base wave of the Data Quality Benchmarking tracking study which seeks to quantitatively define what quality benchmarks look like, set standards that can be used to measure and assess performance over time and fuel innovation.

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Quantifying "Good" Data Quality: Highlights from the base wave of the Data Quality Benchmarking Initiative

Published: March 2025 | Cost: Free

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The U.S. Insights & Analytics Industry Report

Published: July 2025 | Cost: Free

Insights Association’s State of U.S. Insights & Analytics Report is the definitive source on the size and growth of the insights, analytics, and research industry and the companies that fuel it.

Use this report to:
Inform business strategy with a research-based understanding of what’s happening across the industry
Benchmark your company's performance against industry and specific company segment growth
Review the Top 25 & 50 lists and category segment breakouts to assess the competitive landscape and identify potential partners

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Insights & Analytics & Top 50 Report

Published: January 2025 | Cost: Free

Discover the key findings from the 2024 State of U.S. Insights & Analytics Report, the industry’s most comprehensive benchmark. Explore overall revenue performance, segment contributions, and rankings of the Top 50 companies and Top 25 IA members.

New this year, senior leaders provide fresh thought leadership on the forces shaping industry growth. Use the 2025 report to inform strategy, benchmark your performance, and evaluate the competitive landscape.

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Participant Bill of Rights

Published: Nov. 2024 | Cost: Free

An extension of our Code of Standards, this report presents a list of fundamental rights or rules of engagement that research participants should expect, at a minimum, when participating in a research study and researchers should adhere to.

Participant Bill of Rights: A blueprint for research participants and the insights & analytics industry

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Mental Well-being in Insights: Small Steps Toward Better Health

Published: Jan. 2023 | Cost: Free

This annual study tracks mental well-being in the insights profession and provides guidance for managers and employers. Conducted in October 2023, the survey included 413 responses from IA members and others working in research – spanning agency, in-house teams, suppliers, and freelance.

This annual study tracks mental well-being in the insights profession and provides guidance for managers and employers.

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Sexual Orientation & Gender Identity Demographics

Published: May 2024 | Cost: Free

This study recommends best practices for asking gender identity and sexual orientation demographic questions in screeners and questionnaires by:

Evaluating commonly used question batteries for relevancy and accuracy in capturing individuals’ identities.
Learning which measurement approaches LGBTQ+ individuals to believe best allows for self-identification.
Determining changes that are more accurate, relevant, inclusive, and sensitive.

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U.S. Insights & Analytics Compensation Study 2024

Published: Aug. 2024 | Cost: $1,000 - $1,500

Insights Association's Compensation Benchmarking Report provides a snapshot of the insights & analytics industry's compensation practices, including salaries, bonuses, and anticipated salary increases. Conducted on an annual basis, it is used by participating companies to monitor and inform hiring and promotion decision-making. Currently, the report only surveys providers of research, not brands/end-clients.

Reports are free to participating members.

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