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The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

Industry leading events. Here's What's next

Charting options, driving growth, shaping outcomes. IA members make a difference.

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Ignite: Data Quality

April 21, 2026 Hoboken, NJ At this event, we'll examine the most pressing threats to data integrity today and explore how we all can work together to produce valid, reliable, and defensible insights.

Ignite: B2B

April 22, 2026 Stevens Institute of Technology Hoboken, NJ Join fellow insights professionals in the B2B world for a focused day of high-value learning, case studies, panels, and peer networking. We’ll address the specific pain points of B2B research, including: methods to access and engage hard-to-reach respondents; working with multiple decision-makers and stakeholders; how to link research outcomes to business value in complex B2B contexts & much more!

Ignite: CPG

May 5, 2026 Northern Kentucky University We’ll gather experts with proven solutions and fresh ideas that address real-world challenges facing today’s CPG brands. Expect objective, educational content designed to help you improve data quality, speed, and impact. Topics include: Package design, product innovation, and shelf impact; Retail and shopper behavior trends; Omnichannel and mixed-media paths to purchase & much more!

Impact begins with insight. Insight begins with IA.

Insights Association Appoints Anita Watkins Chief Executive Officer

Watkins brings extensive strategic leadership experience in insights, innovation, and organizational transformation to the role. She joins IA from Kantar, where she succeeded in positions of increasing scope and responsibility during the past two decades.

IA Calls for Temporary Federal Preemption of State AI Regulations

The Insights Association joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level. The preemption would be a temporary measure to give Congress time to “craft a thoughtful, balanced national framework,” providing “regulatory clarity and consistency.”

Global Data Quality Initiative Releases Three New Resources to Strengthen Trust and Integrity in Research

The Global Data Quality Initiative has released three new resources—a procurement guide, incentive guidelines, and a buyer sentiment survey—to help safeguard data quality and strengthen trust in research. Together, they offer practical standards, clear guidance, and actionable benchmarking to improve procurement, participant experience, and understanding of market perceptions.

Sago Health Announces Rebrand to TriVoca Health

TriVoca Health supports nearly 500 pharmaceutical, medical device, and healthcare agency clients each year, completing more than 4,000 market research projects annually. Through its proprietary panels, TriVoca connects organizations with over 33,000 verified patients, caregivers, and healthcare professionals—enabling insight that drives measurable outcomes.

Winners of the 2026 Naomi Henderson Legacy Awards for Teaching & Learning Announced

The recipients of the third annual Naomi Henderson Legacy Award for Teaching & Learning have been announced by the founding organizations: RIVA Training Institute, QRCA, and the Insights Association. Mandie Fox, owner of Everything in Moderation, LLC, (pictured at left), is the recipient of the Teaching Award, and Hannah Kaplan (right), of Southpaw Insights, is the recipient of the Learning Award.