Know what's next.

Watkins brings extensive strategic leadership experience in insights, innovation, and organizational transformation to the role. She joins IA from Kantar, where she succeeded in positions of increasing scope and responsibility during the past two decades.

The Global Data Quality Initiative has released three new resources—a procurement guide, incentive guidelines, and a buyer sentiment survey—to help safeguard data quality and strengthen trust in research. Together, they offer practical standards, clear guidance, and actionable benchmarking to improve procurement, participant experience, and understanding of market perceptions.

We’re looking for strategic leaders to join a team committed to growing and supporting the fast-evolving insights industry. We are currently hiring for two key roles: Vice President, Membership Lead initiatives that drive membership growth and engagement, partnering across teams to strengthen IA’s value to the insights community. Senior Director, Marketing Lead a full-funnel marketing strategy that builds awareness, drives growth, and turns insights into impactful campaigns—positioning IA as the go-to for “Know what’s next.”