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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens.
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Industry News

InnovateMR Continues to Expand US Team with Three Strategic Hires

InnovateMR has announced the hiring of three industry veterans to its US team: Chris Kosar, Veeraj Keshwala, and Kristen Vance. Chris and Veeraj will support the team’s client development initiatives...

CIRQ Announces New Auditor Training Program

CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced a ne...

GutCheck Launches Interactive Concept Developer, A New Agile Conjoint Solution

GutCheck’s Interactive Concept Developer uses a hybrid approach combining choice-based and adaptive methodologies, enabled by machine learning, to simulate real world decision making.


Integral to the advancement of all industries...
IA members are innovators in software, data analytics, data collection, market and social research. They span companies large and small, including Nielsen, Kantar, Ipsos, IQVIA, Concentrix, GfK, and Material; the insights departments at such major brands as Comcast, Hulu, Eli Lilly, Bayer, BET Networks, Travelers, Nestle Purina, MetLife; and countless individual practitioners in the insights space.