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The North Atlantic Chapter of the Insights Association is dedicated to fostering a vibrant, engaged market research and data analytics community throughout the region.

Led by a volunteer Board, we are devoted to helping our members grow their businesses and develop their careers as practitioners and leaders.

The North Atlantic Chapter is mainly comprised of members in our five-state region: Massachusetts, Maine, New Hampshire, Rhode Island and Vermont.


The North Atlantic serves as home to some of the marketing research industry’s most innovative and inspirational organizations and leaders. As the North Atlantic Chapter of the Insights Association, we have the privilege of facilitating educational and networking events for this vibrant, local community.

Our mission is simple and clear: Providing a community for market researchers to connect, collaborate, and learn. We are here to support our members' personal and professional successes as market researchers.

Volunteers represent a key strategic asset of the Insights Association.

Their in-market experience allows content to be current and relevant to the various constituencies The work that they do on behalf of the Insights Association allows far broader and deeper support to the membership than would otherwise be possible. It takes volunteer power to organize and run our great networking and educational events.

Our Board










Director of Membership


Director of Events


Director of Regional Member Engagement


Director of Partnerships


Director of Communications


Director of New Professionals


Director of Inclusion & Diversity

See what is going on in our area and our lastest updates



How Insights Play Out in the Field 

When: October 11th 
 Time: 6:30 - 8:00 pm ET
 Location: Boston University Business School, Questrom School of Business, 595 Commonwealth Ave, Boston, MA 02215 
Free to Attend


Do you have an inspiring story to share with a student considering a career in insights?  Do
you want to help mentor and guide the next generation?  Join us on October 11th, from 6:30 - 8:00pm at
Boston University, Questrom School of Business for a night dedicated to educating students about how
consumer insights really play out in the field.   

At the event, students will hear from some speakers about what a day in the life of an insights
professional really looks like. After the presentations, we'll break into small groups of students
and professionals and allow students to ask questions and network with mentors.

North Atlantic Chapter DEIB Webinar 

When: October 20th 
 Time: 11:30 am ET
 Location: Online

Free to Attend


DEI has become a trendy topic and buzz word across our country, and as the professionals consulting with organizations and industries already moving the needle, it’s imperative that we take the lead in understanding DEI within our own organizations, and what it means to consumers. Many people are ready to do something to effect change, but don’t know where to start, why they need to be involved or how it’s relevant to company business objectives. Join us for a case study and conversation about the journey C Space and client organizations took to move the needle on DEI in market research.


Kisha Payton 

Vice President, Diversity, Equity & Inclusion

Kisha Payton is currently Vice President, Diversity Equity and Inclusion at C Space, where she brings over 15 years of experience building cross-functional teams that make change happen. A graduate of Spelman College and Duke University School of Law, Kisha combines her nonprofit, legal and for-profit backgrounds to help companies change the way they view Diversity and Inclusion. She currently resides in Atlanta, GA with her son Lawson where she spends her spare time as an amateur iPad artist.

Keyona Osborne-Pannell

Head of DEI ThinkTank at C Space

Keyona Osborne-Pannell currently combines her love for numbers, people, and innovation as the Associate Director, Head of DEI ThinkTank at C Space. With a Bachelor’s Degree in Statistics, Keyona
brings more than 10 years of experience in data analysis, quantitative and qualitative research design, and ideation facilitation to her current role. She has worked across various industries, including financial
services, higher education, non-profit, and local government. Outside of work, Keyona leads planning for the Charlotte Justice Conference in Charlotte, NC and sits on the Board of Directors for QC Family Tree.
When she is not working towards equity and justice, Keyona enjoys traveling the world with her husband, Percy.