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Global leaders weigh in...

In between all the raking of leaves, the Insights Association continued its vigorous advocacy on the most pressing legislative and regulatory issues shaping the U.S. insights industry, from evolving state privacy frameworks to emerging artificial intelligence restrictions and even challenges to the census. November’s update highlights where IA is pushing back, pushing forward, and protecting your ability to conduct responsible, effective research.

Conveo is a qualitative research platform that conducts in-depth, AI-moderated interviews. We sat down with Niels Schillewaert, Head of Research & Methodologies, to learn more about the company and its plans.

AI can draft memos and analyze data, but it can’t replicate trust. The professionals who win loyalty will be the ones who invest in emotional intelligence and deliberate engagement.

While IA advocates for a better-resourced 2030 Census and American Community Survey (ACS), the federal government shutdown and continued funding battles have left a lot in limbo.

This October has been a scary time for the insights industry, and not just because of Halloween. Maryland’s new comprehensive privacy law – one of the strictest yet – and a wave of new California laws ranging from chatbot disclosure mandates, to imposing liability for AI-related harm, tightening consent rules, restricting algorithms, and faster data breach notifications, all brought significant compliance challenges for insights professionals. Federal bills signaled competing approaches to na...

Once considered a “nice-to-have,” cultural fluency has become the deciding factor in whether consumers see a brand as relevant.

Octopuses don’t evolve slowly. They adapt in real time. Their strength is in their distributed intelligence, their agility, their ability to reconfigure. How can insights leaders learn from them?

Insights professionals are often responsible for reporting adverse events from pharmaceuticals or medical devices when they are uncovered during healthcare market research.

Here's where global insights leaders are focusing so as not to 'fall' behind” this autumn.