Cultural Fluency as a New Standard for Brand Equity Administrator 10/18/2025 10:38:00 AM Once considered a “nice-to-have,” cultural fluency has become the deciding factor in whether consumers see a brand as relevant. Read More
How the Octopus Organization Is Revolutionizing Market Insights Administrator 10/13/2025 12:22:00 AM Octopuses don’t evolve slowly. They adapt in real time. Their strength is in their distributed intelligence, their agility, their ability to reconfigure. How can insights leaders learn from them? Read More
Adverse Event Reporting in Health Care Market Research Howard Fienberg Government Affairs 10/8/2025 12:56:00 PM Insights professionals are often responsible for reporting adverse events from pharmaceuticals or medical devices when they are uncovered during healthcare market research. Read More
Avoid ‘Falling’ Behind with Insight Tech Administrator 10/6/2025 9:57:00 AM Here's where global insights leaders are focusing so as not to 'fall' behind” this autumn. Read More
Fighting for You: September 2025 Legislative and Regulatory Update Howard Fienberg Government Affairs 9/25/2025 8:39:00 AM September brought interesting developments in advocacy issues facing the U.S. insights industry, including a gaggle of new state laws on data privacy and artificial intelligence (AI), the business community coalescing to defend the American Community Survey (ACS), a critical privacy decision in a European courtroom, a changing human resources landscape, and other legislation. Read More
EU-U.S. Data Privacy Framework Survives European Court Challenge Howard Fienberg Government Affairs 9/17/2025 2:34:00 PM The European Court of Justice (CJEU) recently dismissed a case brought against the new mechanism for trans-Atlantic data transfers, the EU-U.S. Data Privacy Framework (DPF). Insights work can continue unimpeded as a result. Read More
Sponsored: How to Prove Competitive Intelligence Drives Results Administrator 9/17/2025 1:44:00 PM The next time you're asked, "What value does CI bring to the table?" Show them the time saved, the costs avoided, the revenue gained, the strategic decisions shaped, and how CI was a contributor to those results. Read More
U.S. Business Groups Worried By Census Impact of FY26 House CJS Appropriations Policy Rider Howard Fienberg Government Affairs 9/8/2025 1:22:00 PM A dozen U.S. business groups warned Congressional leaders of the dangers from a provision in federal funding legislation that would “would crater response rates to all Census Bureau surveys and result in the decennial census and the American Community Survey (ACS) counting barely a third of the country,” while having “negative ripple effects across the U.S. economy” and particularly hurting rural areas and small population groups. Read More
From Vibes to Verification: Why it’s time to stop choosing sample suppliers like it’s 1999 Administrator 9/4/2025 8:27:00 PM We need to support human judgment with signals that go beyond memory and perception. Read More
Fighting for You: August 2025 Legislative and Regulatory Update Howard Fienberg Government Affairs 8/28/2025 4:23:00 PM As summer wound down, the legal, legislative and regulatory issues facing the insights industry continued to wind up, with a ton of new privacy laws, regulations and court cases across the U.S., new laws and legal challenges for artificial intelligence in the insights context, President Trump calling out the decennial census, and more rules and compliance guidance for accessibility online. Let's dive in... Read More