Articles

The U.S. House of Representatives is poised to pass a compromise Fiscal Year 2026 (FY26) funding package by January 8, 2025, including money for the Census Bureau, that would stave off another government shutdown. The “minibus” bill excludes a provision opposed by IA that would have been detrimental to the decennial census and American Community Survey (ACS).

As 2025 ended, the Insights Association reflected on a year of sustained advocacy victories and ongoing challenges across consumer privacy, data security, artificial intelligence, taxation, and more policy issues directly affecting the insights industry. This final Fighting for You update of the year highlights where we successfully held the line, where new risks are emerging, and how your support positions us to continue the fight in 2026.

Building what it calls an Insights Operating System, the company is reimagining how organizations access, activate, and act on insights

Global insights leaders share their thoughts on what aspects of technology most excite and concern them heading into 2026.

True, sustainable brand growth comes from understanding what’s bringing consumers to shop in your category in the first place: a concept known as Category Entry Points (CEPs).

The brands that will win in this next era won’t be those that master the newest hacks or discover hidden prompt exploits. They will be those that build a deep reservoir of trust and authority—digitally, contextually, and narratively.

Global leaders weigh in...

In between all the raking of leaves, the Insights Association continued its vigorous advocacy on the most pressing legislative and regulatory issues shaping the U.S. insights industry, from evolving state privacy frameworks to emerging artificial intelligence restrictions and even challenges to the census. November’s update highlights where IA is pushing back, pushing forward, and protecting your ability to conduct responsible, effective research.

Conveo is a qualitative research platform that conducts in-depth, AI-moderated interviews. We sat down with Niels Schillewaert, Head of Research & Methodologies, to learn more about the company and its plans.

AI can draft memos and analyze data, but it can’t replicate trust. The professionals who win loyalty will be the ones who invest in emotional intelligence and deliberate engagement.