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When working with hard-to-reach, multicultural, or highly specific populations, recruitment itself becomes part of research quality. Here are 6 lessons to apply.

A look at how the company combines access to real people, in-the-moment research, and hands-on guidance to turn reliable evidence into better business decisions.

As summer gives way to fall, U.S. policymakers are giving the insights industry plenty to keep an eye on. This month, the Insights Association backed a new California law clarifying the legality of alcohol taste-testing research, pushed back against proposed changes to the 2030 Census and delays in critical census data, supported legislation to curb abusive privacy lawsuits, and tracked a fresh wave of state privacy and artificial intelligence proposals affecting insights businesses across the c...

A new law in the Golden State, supported by the Insights Association, specifically authorizes alcohol taste testing market research, following years of unofficial guidance and vague legal status.

The U.S. Census Bureau just proposed to eliminate race and ethnicity questions from the 2030 Census, a move vigorously opposed by the Insights Association for its detrimental impact on the insights industry and the broader business world. The proposal also includes changes to rules for counting immigrants and others.

The Census Bureau announced an indefinite delay in the release of American Community Survey (ACS) data, which poses a severe threat to the ability of the market research, insights and analytics industry to deliver statistically representative and reliable insights.

The technology is moving quickly, but software demonstrations have become much easier to produce than confidence in how those tools will perform.

The dog days of summer brought no slowdown in legislative and regulatory activity affecting the insights industry. In August, the Insights Association confronted fraudulent polling masquerading as research, opposed a reported proposal to eliminate race and ethnicity data from the 2030 Census, pushed for funding flexibility for the Census Bureau, and examined state and federal requirements involving consumer privacy, children’s and seniors’ data, and conversational artificial intelligence.

The Insights Association called upon the U.S. Commerce Department to reject a reported proposal to strip race and ethnicity questions from the 2030 Census. If enacted, it would mark the first time since 1790 that the decennial count has not captured this data, a change that would "hobble" the insights industry's work and bring "significant costs and huge risk" for the many other sectors that depend on the industry’s output for informed decision-making.